BUSINESS PUBLICITY AND ADVERTISING?

BUSINESS ANALYSIS SAYS PUBLICITY ;

BUSINESS PUBLICITY AND ADVERTISING INFORMS THE CONSUMERS ABOUT THE AVAILABILITY OF VARIOUS PRODUCTS AND SERVICES. THEY REMOVE THE HINDRANCE OF KNOWLEDGE. THE MAIN PURPOSE OF ADVERTISING IS TO CREATE AND SUSTAIN DEMAND. IN THE ABSENCE OF ADVERTISING, CONSUMERS MAY REMAIN IGNORANT OF THE AVAILABILITY OF GOODS AND SERVICES AND BUSINESSMEN MAY NOT BE ABLE TO SELL THEIR PRODUCTS. THERE ARE VARIOUS FORMS OF ADVERTISING AND PUBLICITY SUCH , AS THE PRESS, OUTDOOR DISPLAYS, RADIO, TELEVISION, LETTERS TO CUSTOMERS, FAIRS, EXHIBITIONS AND CINEMA, ETC.