THE BASIC NEEDS OF A HUMAN BEING ARE ROTI (FOOD) , KAPRA (CLOTH) AND MAKAN (SHELTER) AND SUCH NEEDS CAN ONLY BE FULFILLED THROUGH BUSINESS ACTIVITIES. MOREOVER, THE ROLE OF BUSINESS IS ALSO IMPORTANT IN PROVIDING THE FACILITIES OF MODERN TIME. I. E., MOBILE PHONES,
CARS PLANES AND COMPUTER ETC.
PRODUCTION;
EVERY PERSON WANTS TO PURCHASE GOODS ACCORDING TO HIS NEED AND CHOICE. DUE TO THIS , THE BUSINESS ENTERPRISES PRODUCE A VARIETY OF GOODS BASED ON THE LIKING AND DISLIKING OF THEIR CUSTOMERS TO REMAIN/EXIST IN THE MARKET.
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